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American Target Advertising™ pioneered political direct mail in 1965. And is still the world’s largest conservative direct mail marketing agency.

Founded in 1965 by Chairman Richard A. Viguerie, American Target Advertising™, Inc. (ATA) is the oldest and largest conservative direct mail marketing and fundraising agency for nonprofit organizations.  ATA’s team of 80 professionals, including our world-class marketers using Viguerie's Four Horsemen of Marketing®, specialize in the rapid growth of client donor bases, income, and impact.

Our Mission:

To help save America and Western Civilization using world-class direct mail marketing and fundraising for conservative, faith-based, and patriotic organizations and causes that provide needed leadership and energy.

 

 Our Record since 1965: 

 

  • Over $7.6 billion raised for our clients’ many worthy causes.

 

  • Over 86 million donations

  • Over 4.7 billion letters mailed

 

 

We are marketers who apply Viguerie's The Four Horsemen of Marketing®

Position

Differentiation

Benefit

Brand

to develop strategies, marketing plans, and direct mail marketing fundraising for organizations that make a difference consistent with our mission.

If you want a fundraiser, we can recommend some very good ones. 

If you want world-class direct mail marketing for your organization, with a return on your investment of promoting and branding your organization, and quickly finding tens or hundreds of thousands of new donors and supporters to build and sustain your important mission for decades, you may be a right-fit client for us. 

If you are a world-class copywriter or direct mail professional -- and you believe in our mission -- you may want to join our team. 

Click here for Richard A. Viguerie’s Recommended Marketing Bibliography

Areas of Service

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Direct Marketing

Postal, Email, and Social direct mail marketing services covering every step from concept to deployment using Viguerie’s Four Horsemen of Marketing®

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List Management

Our expert team of list managers and brokers will find the best names available for your organization, whether from the millions of donors on our own in house lists (the largest list of conservative donors in the world)  or from the hundreds of other highly responsive lists on the market we research and recommend to our clients.

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Digital Marketing

We’ll shine a spotlight online for your organization—and give you the type of online presence that gets results.