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Richard Viguerie and Ronald Reagan

Over 50 Years and $7.6 Billion Raised

For half a century, ATA has been -- and continues to be -- a leader in integrated direct marketing and fundraising solutions.


For more than half a century, American Target Advertising™, Inc. (ATA) has been—and continues to be—a leader in integrated direct marketing and fundraising solutions for both ideological and charitable nonprofit organizations, including institutions of higher learning.

Founded in 1965 by Richard Viguerie, ATA helps small organizations grow quickly to achieve national prominence and has helped many large organizations dominate their markets in new, cutting-edge ways. ATA multiplies donor bases quickly with both the latest and time-tested direct response methods and marketing experts.

Our clients receive the full attention of our team of world-class marketers, who create the best strategy for their organization to raise funds, increase citizen activism and boost visibility through direct mail, phone, email, websites, video, print and broadcasting ads and more.

We stress the importance of having a written plan that will help crystallize our clients’ vision, establish their goals, outline their strategy, and define the tactics ATA will use to carry out the plan.

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