With over 20 years of experience in the direct response fundraising industry, Kathleen Patten not only manages American Target Advertising, Inc., but also directly oversees direct mail and e-mail, marketing, and fundraising programs for clients. As a former vice president of the United Seniors Association (USA), her marketing and creative efforts more than doubled the membership base, which launched the conservative grassroots advocacy group to national prominence as the largest alternative to AARP.
She began her professional marketing career at ATA in 1987. Her professional experience since that time includes development and execution of mailing campaigns for various non-profit groups, charities, political party committees, and political candidates.
Kathleen holds a Master’s Degree of Public Administration concentrating in Nonprofit Management from George Mason University, as well as a Bachelor of Business Administration from the College of William and Mary. She served on the Business Partners Board for the Mason School of Business at The College of William and Mary. She is an active member in several professional development organizations including Strategic Coach and Titans Mastermind.
Kathleen has been with ATA since 1987 and serves as President and Chief Executive Officer.