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The Four Horsemen of Marketing®

 

“Breaking political communications down to position, differentiate, benefit, and brand, as Richard did was a real revelation."

January 23, 2018

 

EPISODE #275 (click here to view)

You’ll also learn the importance of unique ability, the Four Horsemen of Marketing®, and the nine critical ways to market successfully through snail mail.

In this Episode, you’ll discover The Four Horsemen® & The Four Part Plan That Leads To Success with Richard Viguerie.  Richard Viguerie is a Genius Network and Strategic Coach Alumni. With over 50 years of experience, he is a pioneer of political direct mail and writer on politics. He is the current chairman of ConservativeHQ.com. You’ll also learn the importance of unique ability, the “The Four Horsemen" of Marketing®, and the nine critical ways to market successfully through snail mail.

Here’s a glance at what you’ll learn in this interview:

  • Why Richard spends as much as 14 hours 5 days a week involved in marketing (and loves every minute of it)

  • Richard reveals how to gain a top level education in marketing

  • Viguerie’s Four Horsemen Of Marketing®: If you get these four things right then life and business become easy. Get them wrong, and you’ll be travelling uphill unsuccessfully with the wind against your face.

  • Richard shares the #1 secret to marketing on the internet

  • The four word secret to success that Newt Gingrich wrote on a whiteboard when he was a young congressman

  • 9 critical elements to successful marketing through mail (If you get all 9 of these elements right, you’re guaranteed success)