Paul Cotton’s direct marketing agency career spans more than 35 years, during which he has conceived and implemented direct marketing programs for more than 100 non-profit and commercial clients. Programs he has developed utilize direct mail, email, space advertising, telemarketing, and direct response television These programs include fundraising, membership development and retention, subscription development, and product sales.
Paul has directed many client programs’ strategy and creative, budgeting, list and media selection, results analysis, and program recommendations. He has created and grown multiple client programs that have been sector leaders in non-profit fundraising.
Paul currently serves as Vice President at American Target Advertising™.